Daughter pitches solution to global warming to politician dad in new campaign from Havells, Marketing & Advertising News, ET BrandEquity
Fast Turning Electrical Products (FMEG) company Havells India has launched a new film as part of its marketing campaign – “Hawa Badlegi” focusing on its latest line of energy-efficient “Stealth BLDC” fans.
The campaign was conceptualized and created by Mullen Lintas Delhi and has a take on climate change and global warming which has been the burning issue of today’s generation. By “Hawa Badlegi” social messaging, the campaign urges viewers to take small steps on their own that will go a long way in preventing global warming.
The new TV ad campaign shows a politician taking a big step in adopting electric buses for the city and touting his contribution to society, when his young daughter draws his attention to the usual energy-wasting fan in their house.
Ravindra Singh Negi, President of Durable Electrical Consumer Goods, Havells India, said: “Electrical appliances like fans have been part of our daily lives since forever and we often overlook the fact that they contribute significantly to monthly consumption. electricity to our homes. With our new range of BLDC fans, we wanted to differentiate our communication and get in touch with today’s youth by taking ownership of a cause that impacts them, such as global warming. The Havells Stealth BLDC range of fans not only looks futuristic, but also features advanced BLDC inverter technology making them the most energy efficient fans in the industry.”
Garima Khandelwal, Creative Director at Mullen Lintas, said: “There are many conversations about global warming and the big changes that need to be made, but it is the everyday choices that also need to be thought about for the same. Bring the Memorable Campaign Board’Hawa Badlegi’ return, which is stirring winds of change, but in a revamped avatar both in its tone and closer to the benefit of the product that speaks to this change in behavior, this is the campaign idea for Havells fans BLDCs that save energy and save the planet.
The campaign is promoted through television, digital platforms and social media.
Watch the ad campaign here: